The management of external marketing communication instruments in health care services
نویسندگان
چکیده
In order to become known and attract consumers, a health care organization has to develop suitable external communication campaigns. Consequently, management instruments are employed to effectively evaluate the success of a campaign. The BCG Matrix, SWOT analysis and the Gantt Diagram were used in this paper to ensure the consistency and accuracy of the external communication process at an empirical level.
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عنوان ژورنال:
دوره 9 شماره
صفحات -
تاریخ انتشار 2016